What would you prefer to see in a campaign for a luxury brand: a model who, while beautiful, really doesn't achieve anything by pouting in front of a camera -- or, an interesting, creative, intelligent woman like Sofia Coppola? I know where my preference lies. I love Sofia. I love her for Lost in Translation. I love her for The Virgin Suicides. I love her for creating the wildly flamboyant sets in Marie Antoinette, and the dreaminess she inspires in the Dior advertisement for Miss Dior Cherie. And I love the roomy black bag with the strap she has created for Louis Vuitton! It is the perfect day bag. I'm not really a fan of the LV classic canvas monogram but somehow this shoot makes me like it (the top four shots). The little personal touches - the vase of flowers, the camera, the bookshelf- give it a sense of intimacy and accessibility, far removed from the world of cold and static high-fashion advertisements.
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